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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
 
 
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Hardcover)

by W. Chan Kim (Author), Renée Mauborgne (Author) "A ONE TIME ACCORDION PLAYER, stilt-walker, and fire-eater, Guy Laliberte is now CEO of Cirque du Soleil, one of Canada's largest cultural exports..." (more)
Key Phrases: blue ocean strategy, strategy canvas, compelling tagline, Cirque du Soleil, United States, Southwest Airlines (more...)
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