Archive for the 'Events' Category

Apr 19 2008

Fascinated By Blue Ocean Strategy

Published by Ricky under Events, Strategy

I admit to be a big fan of W. Chan Kim and Renee Mauborgne, authors of the best-seller Blue Ocean Strategy. They teach an important strategy to develop a new market where there is no competitor, instead of competing with existing competitors head-to-head in the current market space.

Here are a few lessons that impact me most:

  • Value innovation - Offering differentiated values to customers yet at a lower cost.
  • Strategy canvas - A visual tool to assess the state of a firm and reorient it against competitors.
  • Four actions framework - Deciding what to eliminate, reduce, raise and create.
  • Attracting non-customers - Redefining the market by looking beyond existing customers to non-customers.

Here are two incoming events conducted by Lifelong Learning initiative by MCA (I’m not affiliated to MCA):

  1. Talk on blue ocean strategy on 24th April
  2. Reading session on blue ocean strategy and the success stories of Malaysian enterprises on 26th April

Would you like to join me? Drop an email to ricky@rickysoo.com.

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