Jul 25 2008
Digital Branding & Marketing By Kenneth Tai
Just attended the MIRC KL TechNite in Bangsar Village II. Today’s speaker was Kenneth Tai, the e-commerce doctor, on “Digital Branding & Marketing”.
I knew Kenneth three years ago when both Kenneth and I were called to a meeting by a common customer to advise him on Internet business.
It’s good to catch up with him again. Kenneth has been an e-commerce consultant and Internet marketer. Impressed by projects done for clients and ideas inspired by him. The web sites are showing among the very top in search engine result pages!
I feel grateful to have listened to his presentation, though many ideas are not new. There are a few facts and interesting points that I cannot agree more:
- 80% of companies in Malaysia are still not using the Internet to promote their brands!
- There are many well-known brands in Malaysia. But amazingly you can’t find them on the first page in search engine result pages.
- Digital branding online does not need to be expensive. In fact it could be much cheaper than offline brand building. Branding using YouTube is an example.
- Your web designers can develop a beautiful web site, but may not be the right person to be your branding and marketing consultant. You won’t hire an IT person to do marketing, will you?
- Many people are worried about payment and security issues on the Internet. But when they come to buying air tickets from AirAsia online, there is no problem! Why?
Yes I think businesses are under-utilizing the Internet to do branding online. What are they still waiting for? Internet is not just a channel to reach customers, but is a market battlefield nowadays!
Besides the more technical aspects, I wish I could learn more about the more business aspect of building brands online, such as what brand image and personality to take relative to competitors.
Digital branding leads to me to think of how we as individuals and bloggers can brand ourselves on the Internet or in the blogosphere.
Kenneth took on the brand of being an “e-commerce doctor”. Hanzo Ng poses as “sales ninja”. Shall I become a “monkey blogger”? :-) How about you?
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