Jun 27 2008
How To Get Ranked Higher In Search Engines?
I met up with an existing hosting customer on a potential Internet marketing project for their business. As we discussed, we discovered unexpectedly a new Internet business idea that we could start in joint venture. It’s good to meet new people to get stimulated on new ideas!
Anyway, I was asked how to rank their web site higher in search engines. These three areas below are what was shared:
Targeted keywords - Determine first what keywords you want your customers to search on to find you. Expand your list of potential keywords to include all possibilities. Use a keywording tool to find out the popularity and competitiveness of these keywords. Then choose your keywords depending on your targeted positioning in the market.
Search engine friendly web site - Develop your web site in a way that is search engine friendly, one which can be easily included by Google and other search engines. For example, your web site should not make excessive use of Flash, graphics, animations and frames. Add meta tags like the important page title tags. The use of Google Sitemap is also recommended.
Content is still the king - Don’t try to cheat Google with fancy tactics. Their engineers are much more sophisticated than us and we can get banned doing that. Instead, work on developing excellent content around your selected keywords. Even create articles and resources so interesting that other sites want to link to you voluntarily. The more incoming links you have, the better off you are. This is link-baiting.
These tips are by no means exhaustive. How do you position yours in search engines? Do correct me or add in your own opinion.
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[...] I have checked your web page. However, as the web site does not belong to you, and so you have not much control over the web site content, there is not much thing you can do on the web page itself. Otherwise, you could do some search engine optimization (SEO) to attract Internet traffic. [...]