May 14 2008
Deadly Sins of Service Provider
Philip Kotler has his book called Ten Deadly Marketing Sins. Well, I venture to come up with at least six deadly sins as a service provider.
Indifferent - If I don’t care what customers say or need and go my own way.
Unresponsive - If I don’t respond to customers, or take my own sweet time to respond.
Outdated - If I am still offering something that is as good as those in the 90’s!
Self-centered - If I still possess that production-oriented mindset that I don’t think from customer’s viewpoint but my own.
Never learn - If I simply never learn from mistakes and make them again and again.
Never involve customers - If I never consult or at least inform customers early on important changes that could impact on them.

Customers can be very good teachers. A customer complaint, if handled well, can turn out to be an opportunity. When a customer cares enough to complain (instead of just quietly walks away), he or she is giving us a chance to rectify the situation to serve him or her even better.
Customers have taught me this in a number of tough cases. Thankfully some complaining customers turned out to be very loyal customers until now!
Let’s serve our customers well and not to sin on any of these ![]()

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