Web Site For Unit Trust Business

Apr 29 2008

Published by Ricky at 11:35 pm under Ideas

The Enquiry

I’m currently venturing into unit trust business and would like to seek your advise on the following:

i) I would like to have my own unit trust business website, that promotes the business, benefits etc how do I go about doing this?

ii) How can I promote my website to the public?

Please advise, thanks.

My Two Cents

First of all, it maybe well to check out with your company whether you can promote unit trust on Internet or not. I’m not sure about unit trust. But I have heard other kinds of financial products where it is against the company’s policy for agents to have a web site on their products.

Your web site can be static one, interactive one or Web 2.0 one (recommended). There are many ways of promoting on Internet and I can’t claim to be expert on this. Much can be left for later discussion. The most effective ones being:

- Search engine marketing
- Permission based email marketing
- Word of mouth viral marketing
- Web 2.0 style web site (community inputs)
- Using blog

If you are looking for a quick easy start, I suggest you start a blog. You don’t have to touch on unit trust directly. You can talk about yourself, your lifestyle, your religion, your hobby or any of your expert topic to build your reputation. But let them know you are doing unit trust.

When you develop reputation and friendships, people are likely to buy from you when there is a need. After all, many businesses nowadays, yours included, depend much on relationship marketing.