Blue Ocean Strategy By Spritzer & StemLife

Apr 28 2008

Published by Ricky at 12:04 am under Strategy

I have been benefited by a talk on blue ocean strategy held recently. It is one thing to read the book. But it’s another to listen to real life stories as two practitioners from Spritzer and StemLife shared how they apply blue ocean strategy in their respective companies.

While I should not divulge much details on their strategies, suffice to say that they are both market leaders in their own market space. They have strategies in place to create new markets and make their competitors irrelevant.

What I like about them is that they painstakingly and devotedly shared their knowledge and experience in strategizing for the benefits of the business community. Hopefully more and more Malaysian companies will discover our own blue ocean strategy and bring our country to new heights!

I heard they are not paid for their speeches. However, it is still good PR and CSR service for their companies as they educated us on the technical aspects of their products - mineral water of Spritzer and cord blood stem cells of StemLife. I have learned something new