Nov 24 2008
Why Businesses Should Consider Blogging Seriously?
I’m trying to make a quick note why you should consider blogging for your business.
Search engine friendliness - A normal web site is “static”, meaning that it doesn’t change much over time. But a blog updated regularly can provide fresh content to the search engines. Google can crawl your web site and so update its search results more often if it has a blog.
Keywording - What keywords you want people to type in Google to find you? In blog you can stuff your blog posts with the keywords you want. A blog is ever-growing and so your keywords’ exposure grows as well.
Ease of setup - You may need a web designer to do up your web site. But with blog, there are so many free blogging software available, such as WordPress, that you don’t really need so much technical knowledge to create a blog site. DIY stands for Do It Yourself!
Ease of maintenance - With a normal web site, you may need to spend much for a web designer to update your content (maintenance is not cheap so that’s why you can see so many web sites not updated). But with a blog, you can just login any time to make changes yourself! Again, it’s free!
Low cost - You may need to spend thousands of dollars to hire a web design firm. But with blogging, web development can be literally FREE! At most, you need to pay up for your domain name, web hosting, and maybe hire someone to set up your blog. Then you are off to blogging!
So if you already have a conventional web site, I guess it’s time to add a blog to it. If you don’t have a web site yet, why not create your whole site as a blog?
Not convinced? Find out more from OneCoach - the 3 ways how blogging can help your business.