Last Saturday I got an escape to Africa with the likable Alex the Lion, Marty the Zebra, Gloria the Hippopotamus, Melman the Giraffe…
Thanks to Exabytes who treated business partners, suppliers and customers to watch Madagascar: Escape 2 Africa in Cathay Cineplex, free of charge!
As we could see, the cinema hall was packed with people. As we walked around the cineplex and The Curve shopping mall nearby, many people were carrying the free bags given by Exabytes.
From a humble beginning of a few staff members just a few years ago, Exabytes have grown into the most successful, interesting, admirable, enviable and happening hosting provider in Malaysia!
Not to mention many awards they have won over the years, including the prestigious Golden Bull Award given to the best SMEs in Malaysia, not one time, but two years in a row – last year and this year again!
Years ago I already thought of using their services, but was bogged down by my hesitation to switch provider. I also considered their lack of their own data centre, and lack of 24-hour phone support as their down sides when compared to another I was using.
But as their boss Chan told me, even if they had the money for a data centre, why use it for a data centre while it could be used for other better purposes?
We know the web hosting industry in Malaysia is a typical red ocean. But Exabytes seem to have adopted the four action framework (Eliminate, Reduce, Raise, Create) in the blue ocean strategy, among other things they have done.
Unlike some other providers, they eliminated the need for their own data centre. They reduced their phone support to the minimum. These two alone are very costly yet not very productive for a hosting provider.
But they raised the quality, variety and innovation of their products by catering to the niche markets such as students, bloggers and resellers. And most importantly, (to the customers ) they created the FUN in hosting with them with their regular freebies, prizes, giveaways, PR events such as this movie day. Hosting service is very much a functional product, but Exabytes are not just providing the functionality, but appealing to our emotions as well. I believe they are also among the most interesting companies to work in!
The thrust of a blue ocean strategy lies in the value innovation, the innovation of values offered to customers yet at a lower cost. They save much money and do away many headaches by eliminating and reducing unproductive things, but use it to raise and create something very interesting and impactful. Money well spent!
So Exabytes, congratulations on your success. I believe you will not sit on your laurels, but grow from strength to strength to become not just a good company but a great one! Syabas!