Two weeks ago I conducted a knowledge sharing session to a group of businessmen. It was about creating and running effective business model on Internet. I’m not an Internet marketing guru. It was just a personal knowledge sharing of what I have learned to a private group.
I always plan and assess an Internet business on three levels, that is, business, marketing and technical. Internet business is much more than just technicalities such as web design and Flash. It is also more than mere selling and marketing.
Instead, we need to think and rethink the way to attract visitors, leads, enquiries, and then convert them into customers. It is the business model that is most important.
In the session, I shared 7 general steps in details to set up an Internet business:
- Plan your Internet business
- Register your domain name
- Get server hosting service
- Develop your web site
- Set up online payment and e-commerce facilities
- Market your Internet business
- Maintain and evaluate your business online
I also shared 7 ways, among others, to market a business web site online:
- Search engine marketing
- Trade and business directories
- Email marketing
- Advertisements (including banners and pay-per-click ads)
- Blogging
- Social media
- Mobile marketing
It had been a fruitful non-technical introduction for business people to know how to go about starting and doing Internet business online. The feedback from attendees was quite good. I love learning, and I love sharing 
