Jun 18 2010
Recently a friend started a discussion on Facebook about boy-girl relationship. Then people started to liken courting boys and girls to marketing. I commented about it and guess it might be funny to post it on my blog too…
Marketing is applied everywhere, whether we like it or know it or not. Maybe we can learn from Peter Drucker on what he says about selling and marketing in his book Management: Tasks, Responsibilities, Practices..
“There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.”
Now let’s apply and adapt marketing vs. selling (courting) to boy-girl relationship and see if we can get any insight from the wisdom
“There will always, one can assume, be need for some courting. But the aim of marketing is to make courting superfluous. The aim of marketing is to know and understand the guy/girl so well that you fit the target and sell yourself. Ideally, marketing should result in a target who is ready to accept your proposal. All that should be needed then is to make you available!”