Oct 29 2009
I have been watching this video and am still deeply moved. It is one of the most watch-able commercials I have ever seen in life. Some of the acting may be too far fetched. But its message is profound.
Question – Why am I different from others?
Answer – Do you have to be like others?
Don’t seek to be like others! Everyone of us is unique and has our own destiny to realize in life!
From marketing point of view, the commercial is also great. Pantene shampoo is a functional product and has its conventional market of shampoo users. But now it seeks to cross over from functionality to emotional appeal. Instead of using logic to tell us why it is a better brand, it seeks to attack our emotion and win our heart over.
Not only will it persuade more people from the its traditional market to use the product, those who don’t use their kind of shampoo maybe bought over too. Who knows I might decide to buy Pantene for my family next time? Perhaps this is one of the blue ocean strategies to conquer a new market.
And the tagline is inspirational – You can shine!
By the way, I consider the Thai language very beautiful phonetically. It is a language I wish to learn if I had extra time.