Ricky’s Online Business Blog

Right after my secondary school, I joined one network marketing company.  I managed to recruit over 40 downlines in my group.  Within a few months I rose to the so-called Manager post.

We were trained for positive thinking.  One compulsory reading we must have was Think & Grow Rich.  We were trained to visualize success and think “if I think I can, I can”!

I believed in the “law of attraction”, though it may not be called this name at that time.  I believed I could achieve anything I wanted, anything my mind focused on and attracted.  At the age of 19, I thought I was at the top of the world.

But things did not turn out well:

• My group collapsed.  Many downlines migrated to another network marketing company.
• The company also folded itself in a few years.
• I lost money and trust of many friends.
• And many other setbacks in life.

Recently I made a presentation on the concept of self-efficacy.  It is the belief that we can complete a certain task completely.  It also refers to our general trait that we think we can succeed in a variety of situations.

To make a long story short, while self-efficacy is very important, it is not everything.  We humans have limit on what we can do, and we need to be humble enough to recognize our limit.

However, as Stephen Covey, the author of The Seven Habits of Highly Effective People, proposes that as we focus on what we can do now (our circle of influence), and not on what we are concerned of but can’t do now (our circle of concern), we will stretch our circle of influence bigger and bigger.

Please go through my presentation and see if you can find out anything or not

Have you come across an one-page web sites before?  I bet you have.  A typical one-page web site consists of one page only.  Normally it’s a long sales letter for only one product or service.

When you see the catchy words and sentences at the top of the page, you may be tempted to scroll down to read the rest.  You may find out more about the product, its benefits, some customer testimonials, and of course a link to buy it.

Normally there is no link to any other page on the same web site where you can find more out more about the company, the product or service.  All information is contained in one single page.

Such one-page web sites have existed for more than one decade since the 90′s, advocated by Internet marketing gurus such as the late Corey Rudl.  However, nowadays many still advocate the use of one-page web sites to sell product.  Perhaps it may still be working.

For me, I normally consider such web site as mere advertisement, sales letter and simply spammy.  Normally when I come across such web site, I will simply leave and go elsewhere.

I once asked an Internet guru who is himself using an one-page web site to sell his training course.  He answered that on such web site, visitors have no link to click away and so must stay on and focus on the web site to read the rest.  Whereas visitors to a web site with multiple pages will be tempted to click around.

I reason that perhaps on an one-page web site, the visitors will be forced to follow the desired sales process by the seller, whereas this may not happen on a web site with multiple pages.

On regard to whether it’s spammy, the Internet guru said that if the web site is owned by your father or your trusted friend, surely you will not go away.  So the challenge is to build trust.

And what do you think of an one-page web site?