May 20 2009
Still thinking of using search engines, email newsletter and affiliate marketing to promote your products and services on Internet? While these are essential, let’s not be outdated. It’s all about marketing on social media nowadays.
Yes, the Internet is getting more and more “social”, with real people using the Internet to interact and influence one another. Much thanks to the advent of blogs, and social media sites like Facebook and Twitter (strictly speaking, blogs are not social media). Even the older generation have jumped on the bandwagon and claimed an account on Facebook. In fact, if you are not “in” social media nowadays, you are “out”!
Therefore, the social media now presents a natural channel for marketing your products and services on such increasingly social online networks. After all, many people have always been looking for others’ opinions when deciding to buy (or not buy) something, used to be offline, but now online also.
In the local hosting industry, it seems hosting providers are picking up on marketing through social media. I know one company has set up their profile on various social media such as Facebook, Twitter, MySpace and Plurk!
This company is capitalizing well on social media. They offer money for bloggers who write about them. They give out prizes for lucky draw winners who follow them on Twitter, tweet about them, and ask others to retweet about them. They also own a company page on Facebook and promise to offer discounts for domain names based on the number of Facebook members who become their fans. Yeah, many social media jargons here, I know
I also had set up a Facebook group and a Twitter account for BizPartner, and tried to create some buzz in social media. I have yet to achieve what I want, but I’m trying, and learning.
And we can expect that more and more hosting providers will soon start to use social media for innovative marketing, branding and customer relationship building.