May 04 2009
Manipulate Parking Fees To Attract Crowd
I went to a shopping mall yesterday. Parking for under 2 hours is free, and RM1 for over 2 hours. It seems they encourage us to quickly do our shopping and go home. Staying for more than 2 hours is discouraged.
I suddenly came up with this weird thought. Why not reverse the charges? Charge RM1 for parking under 2 hours, but give it free for over 2 hours?
The purpose is to get people stay longer in the mall, and hopefully spend more as a result? Yes, there will be those who lepak (wander around) without spending a single cent. But in overall, more crowd means more business.
Do you think this idea works?
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lol…make sense to me..