Jan 16 2009
Turning Everyone Into Publisher On Internet
According to the blue ocean strategy, one way to find your blue ocean is by targeting and turning current non-customers of your products into your customers. It is interesting to observe how non-users of a product can be turned into users by innovative offers and technologies.
Looking at the development of Internet in the past one and half decade, we can see the role of Internet users changing, from mere consumers of information in the 90′s, to producers and publishers of information on the Internet nowadays!
Just think about it. In the good old days, we surfed the World Wide Web to read up what the site owner wrote. Then with the development of web authoring tools, the more technical people among us learned to design and publish web pages on the Internet. Around the turn of the millennium, any IT student (including me) could do up a web page!
With the flourishing of social networking web sites in past few years, even non-technical people got to express themselves on the Internet. Nowadays, more than 9 out of 10 college students own a piece of virtual property on Facebook or Friendster!
When blogs were popularized in more recent years, we change from owning a member page on Friendster to owning a blog! Now virtually any Internet user can express themselves and shout on the Internet by blogging. Even those who used to consider Internet as a scary place started to speak up! Think about it. It’s easier to learn WordPress than Microsoft Word!
So the Internet population has been transformed from content consumers to content “prosumers” (producer-consumer). The technologies have turned non-users of the Internet to voice our thoughts, to using the Internet to rave about anything!
But many people in this country are still not using the Internet yet. But watch and see. When mobile Internet becomes so pervasive in our mobile phones, there will be more people surfing the Internet on mobile than through PC.
If most mobile users know how to send an SMS message now, they will know how to “micro-blog” in the future. Microblogging tools such as Twitter may not be so popular and useful now. But it will be in the future as more non-Internet users become Internet users via mobile phones. At that time, even more people will publish content on the cyberspace!
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