Dec 20 2008
Do You Really Have To Spam?
I received an enquiry on email hosting. The company asked me whether my server could support mass email broadcasting. They just want to send out emails to promote their training courses to their tens of thousands of email addresses in the mailing list. Upon further probing, they just want to find an email server that allows them to spam.
Receiving spams is a reality nowadays. How many spams do you receive each day? We know most spams are about “sexual health”. But I found more and more spams related to training and education these days.
These are subject titles of some spams on training courses received in my spam folder recently. I have never subscribed to any of their mailing lists before:
- How To Sell Successfully To Corporate Customers
- Train The Trainer
- Enhancing Interpersonal Skills
- Corporate Social Responsibility For Competitive Advantage
- Public Speaking & Presentation Skills
- Planning For Strategic Marketing (do they teach us to spam for marketing?)
One of these spammers is even more “sophisticated”. They know how to use a different email address to spam each time to bypass spam filter and to hide their real identity!
But do you really need to spam in order get the words out about your products and services? Nowadays there are many ways to do Internet marketing, such as search engine marketing and blog marketing. Unless you are in fly-by-night business, sending spams will not only not work, but backfire on your reputation as well!
So I advised that company not to spam but consider other ways of promotion that could be more long-term and beneficial. Unfortunately, they said they want “fast results” and will go on shopping for another hoster who allows them to spam. But as I understand, no legitimate hosting provider allows customers to spam. So good luck!
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[...] one unsolicited commercial email in the spam folder recently from yet another training company. At the bottom of the email, it [...]