Dec 10 2008
Proliferation of Blue Ocean Strategy
The blue ocean strategy is more than just a business fad. Now we can hear more and more people talking about it. I can read more bloggers talk about “blue ocean” and “red ocean”. Consultants and trainers are preaching about it. Businesses, even non-profit organizations, are starting to adopt it. One author even predicts that BOS (blue ocean strategy) will be prevalent for many years to come.
Some time ago I received an email from a Singaporean who just took a course in BOS at UCSI Blue Ocean Strategy Regional Centre, and commended how good the training had been. I soon surfed to their web site and found it interesting. But I didn’t notice their building was quietly being constructed right near my house until I passed by recently!
It is good news that more and more businesses are becoming aware of the dangers competing in red ocean, and the importance of creating their own market (blue ocean) by making the competitors irrelevant. Easier said than done. But it is achievable. And there have been many success stories, both locally and abroad.
It is good for the businesses as they can transform their businesses and earn like never before. They will no longer need to rely on competitive tactics, and even unethical ones, to outsmart one another. It is good for the market as businesses truly listen and study what it needs, and even discover what it really needs. It is good for the society as our lives can be improved through creativity and innovation in blue ocean strategy.
But what happens when everyone is doing BOS? Not every BOS will be good BOS strategy. Some can be BS strategy. It will be interesting to see what happens in future when “blue ocean strategy” is as commonly understood and practiced as “differentiation”, “segmentation” and “branding”.
Are you not on the BOS bandwagon yet?
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ric how about ur proposal???
Dear Yen, I already submitted part of the idea proposal to MDeC as required. Now pending their review.
I heard of BOS quite some time ago but not really into depth of it. Many books write about this, what do you recommend on which author or publication for a rookie starter like myself? I’m looking for a book which is easily comprehensible together with examples because learning via examples are a lot easier
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I’m still the old type of person who requires to hold a book and read, stretching myself in front of google causes back ache :p!
I guess for BOS, better go for the original text, Blue Ocean Strategy. It is readable with lots of examples.
Anyway, I’m also the type of person who read a physical book. Seldom come across people who read on computer only though.