Sep 18 2008
Internet Marketing For Direct Selling Business
I got an enquiry from a member of a reputable direct selling company in Singapore. As member, she was given a special web page with her name and photo on it. She asked how to promote her web site. I’m not really an expert but ventured to answer her question. Please add to my answer if you have any good ideas.
Question
Hi Ricky,
I need a favour from you, can you please advise me - How can I promote my website (http://name.company.com) as you are an expert in this.
Answer
I’m still long way to become an expert. Anyway, here’s my brief feedback.
I have checked your web page. However, as the web site does not belong to you, and so you have not much control over the web site content, there is not much thing you can do on the web page itself. Otherwise, you could do some search engine optimization (SEO) to attract Internet traffic.
But I guess there are at least two other ways to promote your business online:
First, use social media like Facebook, Friendster, LinkedIn and even Twitter. Not only mention what you do, but treat these media like your “mini PR agencies” to constantly update and tell the world how you are doing in your business.
Second, set up a blog and tell the world what you do. Although you don’t have control over the web page your company gives you, you have control over your own web site. Use blogging not only to attract Internet traffic from search engines by SEO, but also to show your products and services, with photos and funny stories. Those people having similar mindset as yours can get attracted to you, and maybe your business.
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