Sep 15 2008
What Is Your Elevator Pitch?
What someone you first meet asks you, “What do you do? What does your company do? Why you do it better?”, how would you answer?
in just a few sentences and short span of time, you need to catch his or her attention and leave a good first impression. Perhaps he or she will want to hear from you again and become your customer, or develop a business relationship with you later.
That is called the elevator pitch, a little sales pitch in as short span of time as an elevator ride.
When people ask me such questions, I normally answer “I’m an Internet business developer”, “I run a few dot com web sites”, “My main business is web hosting”, “I operate an education portal” and the like.
Non-technical people may reply, “Oh I see. So you design web sites!” Sometimes I just said, “Something like that lah!”, although I’m not a web designer. But it seems this is more understandable to many people.
Anyway, I have failed to explain and failed to impress them. Lost opportunities 
So now I need to think of a better pitch. Do you think these are a little better?
- To business and finance people – “I develop Internet businesses that generate positive cash flow within 6 months for its owners”
- To non-technical people – “I build businesses that operate on the Internet. Learning to earn money in my pyjamas” :-)
- To bosses, sales and marketing people – “I sell products and services on the Internet using the latest technologies”
- To technical people – “I develop dot com web sites with PHP and MySQL”
- To hosting customers – “I provide you a platform to put up your web site and email accounts on the Internet”
- To people in education industry – “I do a little match-making in the tuition industry. Are you interested to be matched?”
- To my mother who doesn’t know what I’m doing – “As you can see, I sit in front of computer everyday to earn money!”
How about you? What is your elevator pitch? Feel free to introduce yourself!
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I like the last pitch. At least she will stop bugging you about playing computer games all day long.