May 25 2008
Innovate Your Business By SMS
SMS is a relatively simple technology that has been around for many years, compared to other MMS and other more advanced mobile technologies. Yet as the lowest common denominator of all phones, SMS is still popular and its usage is still growing! We cannot ignore such fact that it is still useful for many people.
SMS is easy to implement in an online business. But it seems many people still do not know about this and so under-utilize it. Recently I helped develop an online registration system for a sports event and proposed using SMS in the system. The idea wowed many people thinking it’s one of the latest technologies!
Here are a few ways I’m using SMS to help automate my web sites and improve customer service. Let’s see whether any of these can be helpful for you too.
- Whenever you have got a new enquiry, a new order, request for support or any other matter that requires your immediate attention, use SMS to notify you. Time is money!
- Whenever your customer does something important on your web site, such as registering as member or placing an order, send an acknowledgment to them by SMS. They could be wowed by your immediate response!
- Whenever you need to send a reminder to customers, or want to do follow up, send them SMS!
- Build a permission-based SMS mailing list and broadcast to your prospects or customers for promotion and branding reasons. But don’t send too frequently.
- Use SMS so that your users can register with your service by SMS, instead of going to your web site!
SMS can be sent from mobile to mobile, mobile to web, and the other ways round. There are many potential ways of using SMS to innovate your business. Why not contact me if you are interested?
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[...] Giving instant feedback to your customers can “wow” them and make them think your response is so prompt. So surprise your customers by innovating your online business by SMS today! [...]